SCHEMA MARKUP FOR SEO #NEW_TREND
Digital Marketing changes everyday and the way you promote your brand and organization on Digital Media affects your sales and brand image and its presence in the market. The latest invention in SEO is SCHEMA MARKUP. Once you start using this schema markup, you can boost your website in the search engine result pages. It increases the quality of context in your web page and context is increasingly important to improve search visibility and SEO results.
What is SCHEMA MARKUP?
SCHEMA MARKUP was a collaboration of top search engines like Yahoo Bing and Google and was formed in 2011. It helps to create, maintain, and promote schema for structured data on the Internet, on web pages, in email messages, and beyond. Once added to a web page, schema markup creates an escalate illustration of your website content which appears in search results.
SECTORS IN WHICH SCHEMA MARKUP IS USED –
- Businesses and organizations
- Local business
SCHEMA HELPS SEARCH ENGINE TO UNDERSTAND YOUR DATA BETTER –
Schema helps to convert content to structured markup data which is a helpful factor in improving search engine optimization or search engine visibility.
SCHEMA HELPS TO IMPROVE YOUR RANKING –
Schema micro data improve your site’s rich snippets, which can help your site appear more prominently in Search Results.
SCHEMA INCREASES YOUR CLICK THROUGH RATE –
Schema markup displays rich snippets. Clear snippets can result in higher click-through rates, as users can quickly and easily determine whether the content on your site is what they’re looking for.
SCHEMA ADD TAGS TO YOUR HTML DATA –
Schema.org adds tags to HTML so as to structure and improve how the data is understood and represented in results by the search engine where on the other hand HTML is the building block of a website and describes the document and the links between the documents.
SCHEMA HELPS IN INCREASING ORGANIC TRAFFIC –
Schema markup makes you website more attractive and catches users attention and also displays more information to your search result and making it more likely that people will click on it. While adding schema markup helps you to show valuable information from your web page instantly which helps users to decide whether to click or not to click.
No matter you own a roadside Dhaba or a 5 Star Hotel or any other business organization, if you have a website it will attract new consumers and it is observed in studies that Websites which use schema markup will rank better in the SERPs than companies without markup. Every business has so much of competition, there are so many other organization which are competing against you and every day someone starts a new business or firm but a website which has good content and use schema markup, you’ll automatically win from other competitors. Make the most from your websites and use SCHEMA MARKUP.