AN INFORMATIVE GUIDE TO IMPROVE YOUR WEB CONVERSION RATES.
For those who have a high volume of traffic on your website, that’s great news. But traffic alone doesn’t generate sales.
E-commerce website live and die by their conversions.
Is your website traffic translating to conversions???
Whether you are having a full functional website or you have just launched your start-up and in a process of designing a persuasive e-commerce website, here is a simple but an informative suggestion which let you understand that how you can make better conversions out of your traffic on your e-commerce website.
1.Add multiple CHECKOUT BUTTONS to your website.
For website visitors to make a purchase, they need to be able to navigate to your checkout page.
Once someone decides to buy, they’ll add the items they want to their shopping cart. In a perfect world, you want them to continue shopping so they spend more money.
But if the checkout buttons aren’t clearly labelled, the customer may ultimately leave the items in the cart without buying them.
So, here is an example which explains you how a checkout button on your website works:
Positioning the checkout buttons in two places ensures the visitor will see and have access to both buttons.
The word “checkout” will stay in their line of vision, regardless of where they’re looking on the screen.
Also make sure that the location of the shopping cart on the right side of the screen allows the customer to continue shopping on the left.
This increases the likelihood that the average order amount will be higher and conversion rates remain high as well.
2.Eliminate shipping cost
Here’s a common mentality I see from ecommerce sites all the time. If it costs you money to ship your products, that means you should charge your customers for shipping, right?
While this may sound like a reasonable justification to you, your customers don’t see it that way.
I tell you why?
That’s because customers won’t be surprised when they see additional charges when they check out. If your product is listed for 500 on the site, that’s what they expect to pay. But if the costs add up to 650 with taxes and shipping, it simply turn off your customer and it will hurt your conversions.
3.Reduce the number of form fields.
A website visitor is ready to buy something. They’ve already made up their mind.
Don’t give them a chance to change their mind and abandon the cart. If your checkout process is long and complicated, you won’t have high conversion rates.
But if you can simplify the process by eliminating unneeded steps, you’ll make more money.
Ask yourself what information you really need from the customer to complete the purchase. Do you need the customer’s name?
Yes, but you don’t have to ask for it several times.
If a name is required to process the payment method or shipping information, don’t make them type those details twice.
So, reduce the number of your unnecessary forms and make transaction process simple for your customer.
4.Make it easy to shop for mobile devices.
People aren’t walking around with laptops in their pockets all day. But phones are seemingly always within an arm’s reach, if they’re not already glued to the consumers’ hands.
If someone visits your ecommerce site from a mobile phone, they need to have a great experience. If your site isn’t optimized for mobile devices, there’s a slim chance you’ll be able to generate conversions.
So, get an app for your website, it adds credibility to your business.
5.Accept alternative forms of payment
Ultimately, the most important aspect of a checkout procedure is the payment step.
Without the payment step, transactions can’t happen.
You don’t want your customers to leave your site without buying anything because you don’t accept the payment method they want to use.
Even if they have the options you accept, they still may go to one of your competitors instead so they can use their favourite method of payment.
The days of accepting only visa and master-card are over. It’s time for you to adapt and add other payment options to your checkout process.
If you’re driving lots of traffic to your ecommerce site but those visitors aren’t converting, you need to analyze the design of your website.
Add multiple checkout buttons to different areas of the page.
Customers care about security, so the entire checkout procedure needs to be safe and secure.
Do not charge for shipping. Eliminate unnecessary steps, and reduce the number of form fields required to make a purchase.
Optimize your ecommerce site for mobile devices.
And accept as many forms of payment as possible.
If you follow these best practices, your ecommerce process will yield high conversions and, ultimately, increase your profits.